We are Big Potato Limited, we make party games and host board games nights. If you need it, our company number is 09107013 and our registered office is 63 Gee Street - 2nd Floor, London, EC1V 3RS. Big Potato Limited is the controller of your personal information, and is responsible for your personal information. We have appointed a data protection officer ("DPO") who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, please contact the DPO using the information set out in section 14. All references in this Notice to “Company”, “our”, “us” or “we” refer to Big Potato Limited. All references in this policy to “our website”, refer to the websites owned by us at https://bigpotato.com, https://bigpotato.tv/, bigpotatogames.de, bigpotato.com.au and https//:bigpotato.co.uk. All references to "our apps" refer to our Big Potato App and other gaming apps published by Big Potato Limited from time to time.
We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal information. We also want you to know your rights in relation to your information which you can find in section 6.
In line with these values, this privacy notice tells you what to expect when we collect and use personal information about you. We have tried to make it easy for you to navigate so you can find the information that is most relevant to you and our relationship with you.
We are always looking to improve the information we provide to our customers and contacts so if you have any feedback on this privacy notice, please let us know using our contact details in section 14.
This notice applies to:
Depending on our relationship, we will collect and use your information in different ways. Please click on the links above to find out the information that we collect about you and how we use this information.
This privacy notice describes the following important topics relating to your information (you can click on the links to find out more):
You have various rights in respect of our use of your personal information as set out in section 7. Two of the fundamental rights to be aware of are that:
You can find out more information in section 7.
Please read this privacy notice carefully to understand how we handle your personal information. By engaging with us in the ways set out in this privacy notice, you confirm that you have read and understood the entirety of this privacy notice, as it applies to you.
Please go to the section or sections below that best describes our relationship with you to find out the information that we collect about you and how we use this information. We refer to this as “personal information” throughout this notice.
We, or third parties on our behalf, may collect and use any of the following information about you:
(i) your name including your title;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) information provided when you correspond with us;
(vi) any updates to information provided to us;
(vii) personal information we collect about you or that we obtain from our third party sources;
(viii) the following information created and recorded automatically when you visit our website and apps:
the Internet Protocol (IP) address used to connect your computer to the internet address; the website address and country from which you access information; the files requested; browser type and version; browser plug-in types and versions; operating system; and platform. We use this personal information to administer our website, to measure the efficiency of our systems and to undertake an analysis on the locations from which people access our webpages; and
(B) Information about your visit and your behaviour on our website (for example, the pages that you click on). This may include the website you visit before and after visiting our website (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads.
We will collect, use and store the personal information listed above for the following reasons:
(i) to allow you to access, use and place orders via our website;
(ii) to allow you to access and use our apps;
(iii) to receive enquiries from you through the website about our products and events;
(iv) for improvement and maintenance of our website and to provide technical support for our website;
(v) to ensure the security of our website;
(vi) to recognise you when you return to our website, to store information about your preferences, and to allow us to customise the website according to your individual interests; and
(vii) to evaluate your visit to the website and prepare reports or compile statistics to understand the type of people who use our website, how they use our website and to make our website more intuitive. Such details will be anonymised as far as reasonably possible and you will not be identifiable from the information collected.
Please see sections 2.6 and 2.7 for more details about how we use your personal information.
(ii) Where we use cookies on our website, you may block these at any time. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website or to use all the functionality provided through our website.
(iii) For detailed information on the cookies we use and the purposes for which we use them and how to manage for your cookies preferences, please refer to our cookies notice here.
We, or third parties on our behalf, may collect and use any of the following information about you:
(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) information provided when you correspond with us;
(vi) any updates to information provided to us;
(vii) information about the products, events and associated services we provide to you:
(A) information needed to provide our products, events and services to you (including your order details, order history, booking details, booking history, and payment details)
(B) customer services information; and
(C) customer relationship management and marketing information; and
(viii) information you provide to help us provide you with improved products and events, for example if we ask you to fill in a survey or questionnaire.
We will collect, use and store the personal information listed above for the following reasons:
(i) to provide you with our products, events and services;
(ii) to facilitate deliveries of products, events and services to you;
(iii) to deal with any enquiries or issues you have about our products, events and services that you request from us;
(iv) send you certain communications (including by email or post) about our products, events and services such as administrative messages (for example, setting out changes to our terms and conditions and keeping you informed about our fees and charges);
(v) to carry out statistical analysis and market research on people who may be interested in our products, events and services;
(vi) were you have consented to receive such information, to contact you with information about our products, events and services or the products and services of our suppliers; and
(vii) if it is in our legitimate interests for business development and marketing purposes, to enable our third party suppliers to serve advertisements to you about our products and services which are similar to those you have already purchased or enquired about or we otherwise feel may be of interest to you.
Please see sections 2.6 and 2.7 for more details about how we use your personal information.
(i) your name including your title;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number; and
(v) information about your preferences.
We will collect, use and store the personal information listed above, if you have consented, to contact you (including by telephone, email or post) with information about our products and services which either you request, or which we feel will be of interest to you (including newsletters).
Please see sections 2.6 and 2.7 for more details about how we use your personal information.
(i) your name including your title;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) information provided when you correspond with us; and
(vi) any updates to information provided to us.
We will collect, use and store the personal information listed above to deal with any enquiries or issues you have about our products and services, including any questions you may have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes.
Please see sections 2.6 and 2.7 for more details about how we use your personal information.
(i) your name including your title;
(ii) work contact information (phone number, postal address, mailing address, email address);
(iii) your job title;
(iv) information provided when you correspond with us;
(v) any updates to information provided to us;
(vi) personal information we collect about you from third party sources such as LinkedIn;
(vii) details of compensation, expense claims and bank details; and
(viii) information required to access our systems and applications (such as system IDs).
We will collect, use and store the personal information listed above for the following reasons:
(i) to enable us to purchase and receive products and services from you (including supplier due diligence, payment and expense reporting and financial audits);
(ii) to deal with enquiries from you;
(iii) to assess you or your employer’s suitability to work for us; and
(iv) for security of Big Potato facilities.
Please see sections 2.6 and 2.7 for more details about how we use your personal information.
(a) to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests;
(b) for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;
(c) to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
(d) to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
Before using your personal information for any purposes which fall outside those set out in this section 2, we will undertake an analysis to establish if our new use of your personal information is compatible with the purposes set out in this section 2. Please contact us using the details in section 13 if you want further information on the analysis we will undertake.
(a) our use of your personal information is necessary to perform our obligations under any contract with you (for example, to fulfil an order which you place with us, to comply with the terms of use of our website which you accept by browsing our website and/or to comply with our contract to provide services to or receive services from you;
(b) our use of your personal information is necessary for complying with our legal obligations (for example, for health and safety purposes); or
(c) where neither (a) nor (b) apply, use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our website). Our legitimate interests are to:
(i) run, grow and develop our business;
(ii) operate our website and apps;
(iii) select appropriately skilled and qualified suppliers;
(iv) ensure a safe environment for our workforce, visitors and suppliers;
(v) carry out marketing, market research and business development;
(vi) place, track and ensure fulfilment of orders with our suppliers and customers; and
(vii) for internal administrative purposes.
If we rely on our (or another person’s) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person’s) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. You can ask us for information on this balancing test by using the contact details at section 13.
(a) the third party providers which host our e-commerce solution and apps and may access personal data stored within that solution when providing hosting and support services;
(b) if you log into our e-commerce solution and apps through a secure integration provided by a third party provider such as Shopify, we may share data with that third party provider.
(c) we may share anonymised and aggregated statistical information with our suppliers to demonstrate what interest there has been in any marketing campaigns we have assisted our suppliers in carrying out;
(d) our other service providers and sub-contractors, including payment processors, information management platform providers, utility providers, suppliers of technical and support services, insurers, logistic providers, and cloud service providers;
(e) public agencies and the emergency services;
(f) companies that assist in our marketing, advertising and promotional activities, such as marketing automation, lead generation and web analytics providers; and
(g) analytics and search engine providers that assist us in the improvement and optimisation of our website.
(a) where it is in our legitimate interests to do so to run, grow and develop our business:
(i) if we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;
(ii) if substantially all of our or any of our affiliates’ assets are acquired by a third party, in which case personal information held by us will be one of the transferred assets;
(b) if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;
(c) in order to enforce or apply our terms of use, our terms and conditions for customers or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or
(d) to protect the rights, property, or safety of Big Potato, our staff, our customers or other persons. This may include exchanging personal information with other organisations for the purposes of fraud protection.
We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time for which we retain personal information depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.
We use artificial intelligence and machine learning technologies to enhance your experience and improve our services. This includes using AI to optimise our systems, understand customer preferences and behaviour patterns, and create personalised shopping experiences such as customised storefronts. We do not use AI to process your personal data for automated decision-making that would significantly affect you.
The AI tools we employ help us to analyse aggregated trends and improve our platform's functionality. If you have any questions about how we use AI, please contact us using the details provided in this privacy policy
We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are, using the contact details in section 14.
We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are using the contact details in section 14.
This right only applies where we use your personal information on the basis of your consent or performance of a contract; and where our use of your information is carried out by automated means.
If we provide any personal information about you to any such non-UK and non-EEA members of our group or suppliers, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this privacy notice. These measures may include the following permitted in Articles 45 and 46 of the General Data Protection Regulation:
(a) ensuring that there is an adequacy decision by the UK Government in the case of transfer out of the UK, or by the European Commission in the case of transfers out of the EEA, which means that the recipient country is deemed to provide adequate protection for such personal data;
(b) where we have in place standard model contractual arrangements with the recipient which have been approved by the European Commission (or the UK Government for transfers out of the UK in due course). These model contractual clauses [are set out in our International Data Transfer Agreement and] include certain safeguards to protect the personal data.
Our website and apps may contain hyperlinks to websites that are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of such third-party websites or any association with their operators. This privacy policy only applies to the personal information that we collect or which we receive from third party sources, and we cannot be responsible for personal information about you that is collected and stored by third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not endorse or otherwise accept any responsibility or liability for the content of such third party websites or third party terms and conditions or policies.
We may update our privacy notice from time to time. Any changes we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy notice.
The practices described in this privacy notice statement are current as of 20.03.2026.
